Beneath flashing lights and free cocktails, casinos stand on a bedrock of mathematics, engineered to slowly bleed their patrons of cash. For years, mathematically inclined minds have tried to turn the tables by using their knowledge of probability and game theory to exploit weaknesses in a rigged system. But the odds are still against you: every time you walk into a casino, you’re making a bet that the house will win.
For this reason, casinos are staffed with trained security personnel. Their elaborate surveillance systems offer a high-tech eye-in-the-sky that can monitor every table, window, and doorway. They also monitor the results of every bet made, minute by minute. And they use computers to watch roulette wheels and slot machines for any statistical deviations from their expected outcome.
Casinos are also choosy about their highest-stakes gamblers. They offer them extravagant inducements such as free spectacular entertainment, transportation and elegant living quarters. They also give big bettors comps worth tens of thousands of dollars.
Gambling is a form of entertainment and, for many people, it helps them cope with daily stresses. It also improves concentration and cognitive function. Moreover, it’s an opportunity to socialize with friends and colleagues.
As a casino operator, you need to understand the psychology of your customers and how they make emotional decisions. You can use this understanding to double down on the elements of your business that make people feel good. For example, offering a huge variety of games will help to keep your audience engaged and active even on the busiest days of the year.