If you think of casinos, you probably imagine glitzy Las Vegas, where the Bellagio’s dancing fountains and high-end restaurants make for an unforgettable gambling experience. But there are many other casinos around the world, from European hotspots to Chinese gaming hubs. The best ones offer an upscale experience with top-notch service and a huge selection of table games, slot machines and poker rooms.
The most popular casino game is the slot machine, which allows players to win money with a single spin of the reels. Modern slots vary in design, from those with physical spinning reels to those that replicate the motion on a video screen. However, they all play the same way – insert currency, choose your bet amount and press spin. Then it’s all about luck.
In a scene that echoes Paul Verhoeven’s Copacabana, Scorsese’s camera prowls the back rooms of the Tangiers Casino, where skimming cash from the till is an art form practised by a ruthless inner circle with tendrils extending to politicians, union bosses and Midwest mobster types based out of Kansas City.
While the casino business may be a game of chance, there is one thing for which every player can rely: the house always wins. This is because of the built-in advantages that ensure casinos will make a profit, regardless of how much their guests gamble or how long they play. As a result, casino operators know that it’s vital to provide an unforgettable experience to keep their visitors coming back for more. To this end, they use tried and true casino marketing strategies to boost their discoverability and attract new customers.